American Direct Delivers High-Performance Direct Response Marketing

No retainers. No long-term contracts.

Clients stay with American Direct because we generate the highest ROI.

From our CEO
We have been executing direct response marketing campaigns for over 40 years. That’s all we do.
Our senior managers are the most experienced in the industry. More than 25% of our associates have been at American Direct 20+ years, with many 30+ years. We know the art and science of direct response marketing inside and out. Our unparalleled knowledge and expertise translate into maximum results for our clients.
In addition to results, we continually hear from clients that our execution is without equal and our customer service is exceptional.
From our CEO
We would welcome a conversation with you. We have much to share about our strategic approach, analytics, modeling, and creative development magic.
Ed Smith
Founder and CEO

Measurable Results

Undeniable Value

Results. That's why our clients hire us — we get the results that are critical to their business.

Some clients measure results by response rates, ROAS, or cost-to-acquire. Others measure results by metrics unique to their business. Whatever the metric, the key action is measure.

Each program, promotion, or mailing we create and execute is highly measurable by our clients. We wouldn’t have it any other way. We like to prove our value. That’s why we only do direct response marketing. Our clients never have a doubt about the results and value they get from American Direct.

Most of our clients have been with us for decades, many since we began in 1983. They continue hiring us because they can count on us to deliver the results they need. And we continually prove we are the best direct response agency for our clients by participating in head-to-head tests against other agencies.

Campaigns developed with time-tested strategies. Channels optimized to reach your goals.

Direct Mail

Get a powerful message to the right person at the right time with custom-built direct mail programs.


Reach customers online, wherever they are, with targeted digital campaigns.


Your email delivered, opened, and clicked whether it’s part of an omni-channel strategy or a standalone campaign.

We only succeed when you do

Relationships built on results

At American Direct there’s no need to worry about billable hours or retainers. Our services are invoiced as a cost per thousand (pieces mailed or impressions) so the dollars you spend with American Direct are clearly justified through campaign ROI.

We do not require long-term contracts or an agency of record designation. At the conclusion of each campaign, you decide if we will continue to work together — the choice is yours to make.

Given this same choice, many of our client relationships have lasted over 30 years. This is because American Direct, in head-to-head tests against competitors, consistently creates and executes campaigns that produce the strongest ROI, while providing best-in-class client experience. With American Direct, you achieve measurable results and value — every time.

It starts with a conversation

What are your goals

We’ll leverage decades of experience to develop a science-based marketing strategy designed to generate the results that are essential to achieving your goals and growing your business.

Get Started

American Direct has been a key partner in helping us achieve our aggressive membership acquisition goals. Their direct marketing expertise coupled with their creativity has helped us keep our marketing initiatives effective and fresh. Their team has always been professional and a pleasure to work with. I give them my highest recommendation.

American Direct has helped drive growth with compelling, reliable creatives that speak to the unique interests and concerns of our target audience. The team is very responsive, and is always asking how they can help or address the issues we're tackling, whether it is creative, production, or delivery. I enjoy American Direct's cooperation with me and my team.

American Direct is a trusted advisor that delivers so much more than just direct mail. American Direct has enabled Sprint to leverage Affinity partner data in many ways by providing insights, modeling, and testing across a variety of media tactics. American Direct closes the loop with attribution metrics that Sprint cannot attain independently.

I've always appreciated how open American Direct is to new ideas and tactics and how quickly they've been to act on those new ideas. Their teams' turnkey solutions make the process straightforward and always keep the project on track.

Let us prove our value

Contact American Direct Today